How the updated BMW i7 compares with its main rivals in Australia: the Mercedes-Benz S-Class and EQS, the Audi RS e-tron GT and BMW's own 740. Prices, range, rear seat comfort and which to buy.
By Varun Punyamurtula ·
The BMW i7 is one of the most impressive electric cars on sale in Australia, and the updated version arriving now makes it even stronger. It keeps its $306,900 price but gains a bigger battery and up to 727km of claimed range. So how does it stack up against the other big luxury sedans, and is there a smarter way to spend $250,000 to $350,000?
We compare the i7 with its main rivals in Australia: the Mercedes-Benz S-Class and EQS, the Audi RS e-tron GT and BMW's own petrol 740.
Quick answer: For a fully electric limousine, the updated BMW i7 60 xDrive ($306,900 plus on road costs) is the pick, with up to 727km of claimed range and a rear seat Theatre Screen that no rival matches. If you want the ultimate in luxury and prefer petrol power, the new Mercedes-Benz S 450 from $264,200 plus on road costs is the benchmark. The Mercedes-Benz EQS 400 from $184,900 plus on road costs is the value electric choice, and the Audi RS e-tron GT is the one for drivers.
Our verdict in one line: the i7 is the most complete electric limousine in Australia, but the EQS 400 gets you most of the experience for over $120,000 less.
The updated 7 Series and i7 bring a new look inside and out, including a redesigned interior inspired by BMW's Neue Klasse cars. The big news for the i7 is a larger 112.5kWh battery, which lifts claimed range to up to 727km on the WLTP test. BMW Australia has held the price at $306,900 plus on road costs. Deliveries of the updated range are due from late 2026.
The signature feature remains the rear Theatre Screen, a huge display that folds down from the roof for rear passengers. Add the reclining rear seats and it is a first class lounge on wheels.
Petrol alternative: the BMW 740 xDrive uses a mild hybrid straight six and costs $277,900 plus on road costs, $5,000 more than before.
The S-Class has been the reference luxury sedan for decades, and the heavily updated model now on sale changes about half of its parts, adds Mercedes' new MB.OS software and a larger illuminated grille.
Versus the i7: the S 450 is about $42,700 cheaper and feels just as special inside. It is the better choice if you do lots of long country drives and do not want to plan charging stops. The i7 is quieter and cheaper to run if you can charge at home.
Winner on luxury feel: Mercedes-Benz S-Class.
The updated EQS sedan has arrived with a new entry EQS 400 grade priced at $184,900 plus on road costs and a claimed WLTP range of up to 810km. It has a slippery, aerodynamic shape, a calm and quiet ride, and Mercedes' latest screens.
Versus the i7: the EQS 400 undercuts the i7 by $122,000 and claims more range on paper. It does not have the i7's upright limousine presence or the rear Theatre Screen, and the rear seat is not as grand. But for an owner who mostly drives themselves, it is the smart buy.
Winner on value and range: Mercedes-Benz EQS 400.
If you would rather drive than be driven, the RS e-tron GT is a very different take on an electric luxury car. It is lower, sleeker and much sportier, and it shares its engineering with the Porsche Taycan.
Versus the i7: the Audi is not a limousine. Rear space is tighter and the ride is firmer. But it is far more fun on a winding road.
Winner on driving enjoyment: Audi RS e-tron GT.
Go for it if: you want a true electric limousine, you are often driven or carry rear passengers, and you can charge at home.
Skip it if: you mostly drive yourself (the EQS 400 is better value) or you regularly drive long distances in the country (the S 450 is easier).
Our pick: the BMW i7 60 xDrive for the full limousine experience. For most private buyers, the Mercedes-Benz EQS 400 is the better value.
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The updated BMW i7 60 xDrive costs $306,900 plus on road costs. The petrol 740 xDrive is $277,900 plus on road costs.
Up to 727km on the WLTP test, thanks to a larger 112.5kWh battery in the updated model.
The Mercedes-Benz S-Class and EQS, and the Audi RS e-tron GT. The Lexus LS is also still sold in Australia in hybrid form.
Yes. The EQS 400 is $184,900 plus on road costs, about $122,000 less than the i7 60 xDrive.
The i7 is the better electric limousine with a stunning rear seat experience. The S-Class has the richer luxury feel and is easier for long country trips with its petrol engine.
Trading in a luxury car? We can help you sell your car for the best price, and you can check what it is worth with our car value tool. Looking at smaller luxury sedans? See our guide to the BMW, Mercedes or Audi decision.
Prices checked on 28 October 2026 against published Australian pricing. All prices are manufacturer list prices plus on road costs. Range figures are manufacturer claims on the WLTP test. Images: BMW Group, Mercedes-Benz AG and Audi AG.
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Sell your carTags: BMW, Sedans, Electric, Comparisons
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